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Embracing Change: How Drivers are Adapting for a Greener Tomorrow

By Craig Perry, 21st November 2023

Category: Environment

In a significant shift toward being more environmentally conscious, three in five people are altering their driving habits, according to our recent study. The findings highlight a growing awareness amongst motorists about the environmental impact of their driving, leading to a surge in eco-friendly adaptations over the last 12 months.

One in five respondents reported a substantial reduction in their monthly driving mileage, with half of all surveyed motorists claiming to have cut down on their total monthly miles. Furthermore, only 8% mentioned an increase in their average monthly mileage. The adjustments made by drivers extend beyond just reducing mileage; 24% are now driving more slowly to preserve fuel, and 12% are utilizing cruise control functions to enhance fuel efficiency.

A notable 6% of people say they made the switch to hybrid cars over the last year, indicative of a growing trend towards embracing greener alternatives. The data reveals that environmental concerns, alongside rising living costs, are the primary motivators behind these changes in driving behaviour. Three in five (61%) of respondents in our study said they made alterations to their driving habits to help the environment, with 48% specifically aiming to reduce carbon emissions and pollution.

The research demonstrates a nuanced approach to adopting eco-friendly practices, with 40% mentioning improved fitness through walking or cycling as a motivation. Additionally, 7% cited pressure from their children as a factor pushing them to be more environmentally conscious.

Interestingly, over half of the drivers (53%) claim to be more aware of the environmental impact of their driving compared to a year ago. This heightened awareness has translated into more selective driving choices, with 12% being much less likely to use their cars for journeys into town or city centres, preferring public transport instead.

Importantly, the study suggests that these changes are not just fleeting adjustments; 76% of respondents describe them as long-lasting. Only 8% see their adaptations as temporary measures, indicating a sustained shift in mindset toward more sustainable driving practices.

We believe these adjustments not only reflect a desire by people to reduce their individual environmental impact but also signify a broader cultural change as people look to prioritise and incorporate eco-friendly practices into their lifestyle and purchasing choices.

We have launched our new car insurance policies to reward these positive changes and to incentivise eco-friendly driving by providing rewards and discounts from over 70 partners, including major supermarkets and retailers. We hope it will help bring about a broader commitment to sustainability, and demonstrate how individual actions can collectively contribute to a greener tomorrow.